SMEC America is the North America Division of SMEC CO., LTD headquartered in South Korea. SMEC CO., LTD started as machine tools division of Samsung Heavy Industries in 1988.
SMEC is a nationwide company that manufactures and sells high quality Machining Center, CNC lathe, Integrated Equipment, Robots and more to both domestic and overseas market through domestic sales offices, agencies and overseas dealers.
SMEC integrates IT and machines to provide their customers with a more efficient and productive way of using machinery. SMEC originated in South Korea, but has established a European subsidiary in February 2018 and an American subsidiary in May 2018 in order to generally target the North American market.
IDS helped SMEC spread the word about their company in America and also created SMEC America’s website.
THE CHALLENGE:
SMEC originated in South Korea, but has established a European subsidiary in February 2018 and an American subsidiary in May 2018 in order to generally target the North American market.
IDS helped SMEC spread the word about their company in America and also created SMEC’s new website.
THE RESULT:
As the Korean market witnessed a recession, strengthening marketing focused on overseas markets had a positive impact on earnings recovery.
IDS made a great contribution to marketing by designing the SMEC America Website.
As overseas orders continue to grow, sales growth continues in earnest. SMEC rapidly expanded its order to North America with corporate-focused supply system changes and marketing reinforcement. With the full-fledged activity of the US corporation and its performance in the market, sales have rapidly grew and are continuing to grow.
The equipment orders and margins have naturally increased with the help of IDS, who designed their website to be perfect for marketing and sales growth. The streamlining of the distribution system following the establishment of a US subsidiary also had a major effect on SMEC’s growth.
